In short, renting an email list simply means to hire a third party a agreed upon amount to utilize their email list for one particular email blast. Of course, email list renting can range widely with some agreeing to deliver more than one email in a set time frame. In addition, the person renting the email list will send out an email on your behalf to the entire email list.

However, you must be careful when renting email lists. Not only is this process less formal than purchasing or leasing a list, it can also cost much more. Email list renting is a popular business tool in the online arena, and for good reason. It’s relatively inexpensive (free to some) and the return on investment is immediate. But what do you look for when renting?

Most reputable email list management companies will offer a wide selection of options. If you’re looking for one of the best results in the industry, however, keep in mind that there are three main options. They include the purchase of email lists, direct marketing via the internet, and ad network partnerships. Let’s break these down one by one and discuss the pros and cons of each.

Purchasing email list renting is probably one of the most popular ways to manage an opt-in list. It allows you to have an unlimited number of people to provide you with up-to-date contact information without having to purchase individual ad cards. One drawback to this option is that you must have a credit card that can be accessed via electronic payments. This can include many card providers like American Express, Discover, MasterCard, Visa, and other financial institutions. These types of payment transactions may not be approved by other third parties.

Direct marketing via the internet is perhaps the most popular way to rent lists. An email list broker will make it easy for you to set up an account that allows you to buy and manage lists from reputable companies at rock-bottom prices. Renting one or more email lists from such a broker can be one of the best ways to determine whether or not you’re making money with your advertising efforts. Buying email lists from these brokers can take a couple of days. You’ll need to verify the validity of the email addresses provided, check to see whether the addresses are active, and then sort through the list to determine whether or not the leads you’ve purchased are truly interested in what you’re offering. Most reputable brokers will provide you with the ability to cancel the contract if you aren’t getting the leads you need.

Another popular method of email list rental is through ad network partnerships. An ad network partnered company will allow you to place their ads on your website. You won’t be able to manage the content of the ads like you would with an offline direct marketing company, but you will be able to control the pricing structure and establish a good relationship with the company through their online forums and chat rooms. These programs usually include an opt-in page where visitors to your site can subscribe to your list. This can be a great way to determine whether or not the ad network is a good fit for your website.

Lastly, there are a number of bulk email lists available on the internet. Some of these lists are sold by service providers that require you to purchase their lists, but they usually offer a great selection of high quality email lists for rental. One disadvantage to these bulk email lists is that there’s no opportunity to learn about the quality of the list. If you’re serious about managing a large email list then you should seriously consider one of these bulk email list brokers.

All in all email list renting offers a lot of benefits to marketers who are serious about building a large opt-in email list. The one thing you have to remember is that your success depends a lot on the amount of data cards that you have available. If you don’t have the proper amount of information available when you rent your lists you might run into problems. The last thing that you want is to buy a large number of data cards only to discover that you don’t have the capacity to manage them effectively.