Creative Partners is a strategic, ad hoc marketing agency, focusing on creative branding, interactive marketing, social media, corporate identity development and client-side website development. Creative Partners is an independent, creative-based, full-service marketing agency, with agencies in Los Angeles and Stamford, CT. With magazine on client-based design and creative solutions, Creative Partners has forged strategic alliances with prominent clients like Coca-Cola, Dell, Gatorade, Reebok, Nike and Levi. The company has also forged close relationships with many smaller firms and serves as a third party between them and the larger client. In addition, the company works closely with fashion houses, manufacturers and celebrity clients to enhance their product experiences and deliver creative brand messages.

The company develops unique brand experiences that engage customers in a conversation about them and what they want to buy. Creatine Partners works with a core group of experts dedicated to developing unique, memorable and innovative solutions tailored to the client’s unique needs. The company boasts a strong support team, consisting of art directors, copywriters, designers, marketers, customer service reps, sales, technical support, head office and research staff. A good creative partner will work closely with the client to ensure the product is well-positioned within its marketing reach, while building a strong brand image through strong branding, visual design and search engine optimization.

In order to build successful campaigns Creative Partners need to receive helpful feedback from their creatives. One way to get this helpful feedback is through “getaways,” where designers go to an unknown location and draw on a blank wall for ideas. Such a trip might encourage the contributor to ask questions or bring up a concern. In turn, such trips encourage the creative partners to think out of the box and use their imaginations. These trips are a useful way to get new ideas and insight and also help creative partners to connect with each other. Many partnerships do not always continue after such trips.

After such trips, however, Creative Partners needs to evaluate how creative the previous campaign was and devise a new strategy. However, such evaluation does not mean that the company stops there. It is still important for creative pairs to meet and talk frequently in order to continue to foster strong creative relationships. While some creative partnerships are based strictly on business purposes (i.e., business expansion), many Creative Partners works more like friendship associations or social clubs. Such collaborations provide a helpful forum for sharing ideas and imparting helpful information, all of which are crucial to the growth of a firm.

Creative teams tend to be open about their expectations for the creative partnership, often discussing the need to be careful to avoid over-ambition or being too aggressive. However, as creative partners work together, they need to be careful to avoid sabotaging each other’s efforts because each can see how it affects the others. Both sides must learn to be gracious with one another and restrain from taking a leadership role unnecessarily. In a nutshell, creative team members must learn to say no to the creatives while understanding that it is part of the team. If the team doesn’t believe in the work of each partner, then they will not be effective.

A number of factors can damage a creative partnership, including ego, politics, pride and jealousy. Ego, politics and jealousy are not healthy and unhealthy ways to be together. magazine can actually damage a creative team rather than foster a productive relationship. The good news is that a creative team, when working together, can develop solidarity and creativity rather than feeling intimidated by each other. Soil that has been worked in for years shows more promise for developing healthy, creative relationships.

The great creative partner also has a responsibility for supporting the team. The bottom line is that a great creative partner is willing to invest time and resources into making the business function. He or she will understand that his investment of time and money will be returned as profits and leads to success for the company. A creative shop must also have a sales and marketing strategy, if it wishes to become a great creative partner.

It is important that both parties understand their roles in creating a successful business partnership. Both should be willing to be flexible and open to changes that will benefit both of them. It is also important that a creative partner understands the dynamics of the partnership relationship. He or she should know how to sell his or her product to the business. They should know what the sales and marketing budgets are and how to effectively utilize them. In short, they need to be great team players if they want to achieve long term success with their business.