If you are building a list of email addresses to market to, and not yet selling to a paying customer, why rent email lists? For starters, when you rent email lists, you are not obligated to continue using the list forever. You can just as easily end it; there is no reason why you should be forced to continue to pay for a list that you don’t intend to keep using. Also, when you rent lists, you don’t pay the list owner, so you don’t get stuck holding an inventory of addresses that are just sitting there without buyers. Renting lists has a few advantages over purchasing lists, that I will go over now.

First, let’s talk about spam. With permission-based email marketing programs such as Aweber, people have the ability to opt out from receiving your emails in the future, which means they will no longer receive any offers from you. With rent email lists, this is not a problem, because the list owner will still keep the email address for you. Since you do not have to purchase a list, there is no way for you to be avoided by the use of spamming.

It is important to note that not all companies that rent email lists will send you legitimate offers. Legitimate marketers who rent email lists will only send you lists that you have requested. This way you can be sure you are only getting real marketable information from the marketer you are renting from. You can also confirm this by asking them to supply you with a copy of their list.

When it comes down to it, most reputable marketer renting email lists will never sell your email addresses to someone else, unless they are being paid for each sale. Marketers like yourself who are not making a lot of sales, will rent their lists for very little money per month. You will not find a marketer in this category who will charge you anything for renting their lists, unless they are doing a marketing campaign. Many marketers in this category will charge you for every person they refer to the program. The good news for you is that the majority of these marketer are honest and will only charge you when they are making a sale.

While we are on the topic of marketing campaigns, you should be aware that there are marketer who are renting their lists for some type of profit. The best way to find out who is doing this is to look for listings on various message board forums. On most forums you will be able to find members posting ads for list rental companies. You can also ask around on message boards if anyone has heard of any rent email lists advertised online. You will need to use extra caution here because some of the individuals advertising the lists may actually be marketer sending unsolicited email to unsuspecting people.

Another thing you have to watch out for when purchasing email lists is deliverability. The deliverability of an email is the ability for the recipient of the email to open and read it. The deliverability ratings are usually expressed as a rating from one to five. If the list you are purchasing comes with a one or a five, take it easy and don’t worry about it. This won’t affect your business negatively, but if you have a ten or lower deliverability rating, it’s probably a good idea to stay away from this list.

The last thing you should be aware of are the spam issues associated with email lists. If someone is renting out your opt-in list, there is a good chance they are going to send you spam. Most spammers target the opt-in list because they know it’s an open source list. They know that if you are on the list, you would never opt out and you would never want to hear from them. Spammers are looking for an opportunity to get your personal information, so make sure you check the deliverability rating before you sign up with any supplier. In addition, never purchase an opt-in list, unless you’re specifically wanting to sell to them.

In conclusion, the best email marketing tips I can give you are to always consider the provider and their previous records before you rent email lists from them. Check their previous records to make sure they are legit and check the deliverability of the email addresses they have provided you. If you do all these things, you won’t have any problems. Avoid email address scams, and you will definitely increase the amount of emails your list receives and the amount of revenue your business creates. With this information, you should be able to avoid email address scams from list vendors.