If you are thinking about starting an online business, one of the first things that you will need is a list. In fact, if you are an entrepreneur already, your list is going to be the most important part of your business. To start with, an email address is required for almost every type of business. You will need phone numbers, email addresses, home addresses, and business names in order to communicate with your customers. You will also want to rent a list, and there are a few options available.

The best email list rental companies will provide all of these services, and will do so for a monthly rate. The best companies should allow you to lease several different types of databases, and they should let you track your estimated reading time through them. Estimated reading time is how long it would take you to read one of your emails through their service. If you only wanted to send out one message per week, you would obviously opt for a short-term plan.

However, if you have a large list, or you simply want to monitor it more closely, you might consider a longer term. These services that rent to you track your estimated reading time through various methods. Some use a phone number show to see how many times someone clicks on a link. Others use an estimated time based on the number of words in a sentence and the average word length of emails that you choose.

Phone number show up in your bill each month, but how accurate are they? Sometimes you pay a lot more for a phone number than you did for an email address. The best email list rental companies will offer an accurate estimation of how many times a visitor clicks on an advertisement. Some services even provide statistics on what percentage of those visitors end up making a purchase. This is information that you can’t get from most phone advertising sources.

Tracking of your campaigns also means keeping track of which advertisements are producing the best results. A lot of email list rental companies only send out one advertisement, but you might want to go a step further and include a call to action in your campaign. You may have received an offer in your mailbox that you want to follow up on.

There are some email list rental services that offer permission based email lists. Their subscribers agree to receive marketing communications when they specifically ask for them. Other email marketing campaigns let subscribers opt-in by entering their email address. If a subscriber doesn’t want to be contacted, they won’t be. These two options keep potential customers from feeling pressured into responding to a marketing campaign. They allow you to build a targeted list of customers who are interested in your products or services.

The best email list rental companies will always offer support after the initial installation. The biggest problem that new marketers encounter is not knowing how to set up their campaigns. Some web hosts don’t have instructions for this process. Others offer software that is easy to use, but it doesn’t offer ongoing support after the installation. Asking questions up front about installation or ongoing support will help you avoid frustration later.

You will need to find a reputable email list rental companies. A lot of the time you can do this by asking people you know for recommendations. Your local newspaper may have a list of companies you can use. A quick internet search will also give you results. The best way to find a reputable email marketing business is to never make a purchase until you receive solid evidence that the company is reliable and effective.