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If you are planning on launching a new product or service, there’s no better time than the present to hire a Startup marketing agency. It’s a never ending learning curve and you’ll need to be constantly adaptable to keep up with the fast pace of innovation in this industry. You don’t want to lose touch with the very essence of what makes your business unique and stand out from the crowd. Here are a few steps to ensure you get the very best from a marketing agency when it comes to helping you launch your new business.
What does a marketing agency do? In short, they help guide you along the way so that you don’t burn too much money or fall into the wrong opportunities. A marketing budget plan is obviously not an easy undertaking. Depending upon the stage of your startup, you might have various differing needs and wants. Are you pre-launch, pre-series, pre-pitch, funded (Series A, B, C), or still in the early phases (Seed, Series D, E). Each of these stages will call for a different type of marketing strategy.
It’s not uncommon to hear of entrepreneurs pitching their idea to a select group of highly qualified prospects. A good startup marketing agency will take these needs and wants into account when developing a strategy. It’s not uncommon for someone to start their marketing strategy in one location and then look at expanding based upon the success of their first campaign. They may feel if they expand across the country and down the ladder of Google’s organic rankings by improving their keyword relevancy for a particular market segment, they can achieve similar results with their new campaigns.
The final step in a good marketing strategy is to identify what form of customer support you’ll need once the campaign is launched. This support will likely be provided by your first or second team members once the campaign is launched but it’s important to maintain ongoing phone support throughout the life of your business. Many times startup companies only consider hiring an SEO company after a series of failed attempts at user experience optimization.
Often, it’s difficult for startups to consider user experience optimization because many startups fail to prioritize this effort. A good startup marketing agency will take this into consideration when evaluating your needs. What does your target audience care about most? What are their pains?
One area where it’s extremely important to partner with the best marketing agencies is in the area of fireside chat. This includes both Twitter and Facebook. The purpose of fireside chat is to engage your audience and gain their engagement. Your customers want to know that you care about them and they want to get involved. A great place to do this is through Twitter. Make sure you build an authentic presence on Twitter.
It’s often difficult to determine which marketing tactics are best for a business. One approach to solving this problem is to partner with a number of marketing agencies. For example, LinkedIn, Buffer and Aweber have been successful at providing startups with valuable resources and expertise. You may also consider B2B partnerships. If a business works with a B2B company, it’s more likely that their marketing strategies will work. Here’s a list of several B2B marketing agencies you might consider working with:
The Startup Marketing Agency concept is simple and it can help you succeed when growing your business. It just makes sense to collaborate with a local professional who has the experience and knowledge you need to grow your company. The best services take a lot of time and energy. It’s common for startups to get caught up in growth and it’s hard to keep up with multiple marketing tactics. An agency will take care of that by providing comprehensive consultation.