Blogs are articles that are that are written with the intention of showing thought leadership and expertise on a particular topic. They are a great method to create fresh material for a website. They also serve as a catalyst for email marketing, social media promotion to drive search traffic to your website.

The question is how important are blogs for your website?

Helps Get Your Website Found

The main goal of creating blogs is to drive as much traffic to your website as possible. If you publish blogs, you create one more indexed page on your site, meaning it’s one more opportunity for you to show your website in search engines and draw traffic to your website. Regularly publishing content informs search engines, like Google, that your website is constantly updated and should be checked frequently to see what new content is available.

Once you’ve uploaded your blog on your site Do not end there! Be sure to increase traffic to your site by sharing it on social media. This improves the reach of your social media, helps your content get discovered and brings new readers to your blog via your social media accounts. It also lets content be shared on social media sites for anyone who is interested.

Use That Traffic to Convert Visitors to Leads

When you draw more visitors to your site, this opens up the opportunity to generate leads. This is where your Call-To-Action (CTA) buttons come in handy. CTAs CTA is a means to guide visitors to your website to keep them engaged with your website and tips your visitors through their journey from awareness to purchase. The most effective CTAs are “Find out more”, “download”, discounts, freebies, the option to subscribe to your mailing list and so on. You can also put the CTA button in the blog post to take users to another related blog on your website or transform them into a relevant web page that explains your services.

View Source are Long-Term

Once a blog is listed by search engines, it will remain there, meaning your blog can still gain traffic and bring leads months, weeks, and years after. Do not expect instant results and thousands of visitors, allow your blog time to generate interest. Topics that are timeless will always attract more visitors month after month. So make sure you post on topics that you are certain will be of interest to your intended audience.

Blogs Give Your Company a Voice

Blogging is a way to communicate details about your business and its services but it also lets you share thoughts and opinions on specific areas. Blogging is a great way to establish a brand for your company and makes your business more credible approachable. So, don’t be afraid to share your interests in your blogs, and even comment on current news or market trends or to educate your readers on a certain subject. Make sure to create your blogs with your readers in mind.