The Digital News Initiative (DNI) is a European organisation launched by Google, to support high quality online journalism across the continent. It covers an “Innovation Lab” worth 150 million Euros, which in next year issued grants to 460 projects in more than two dozen countries. In addition, it is trying to build a foundation for a pan-European digital news platform. It also runs several other projects, including one to support the production of a European Open Education portal.

The DNI’s mission is “to contribute to the reinforcement of the open culture around Europe, to promote cross-border communication and information exchange, and to increase knowledge transfer and technological diffusion across member states”. It also promotes a “robust” digital platform for international newsrooms. The Digital News Initiative works closely with several national and international newspapers, news agencies, radio channels and online news companies. It is trying to overcome several barriers to make the web available to more European consumers. It is trying to bridge the digital divide.

The news organizations that work with the initiative are keen to ensure the success of the project. They are constantly engaged with the process and they participate actively. This helps them in various ways. For one, they get regular feedback about their online performance and they are able to use this data to improve their services. The digital news service also provides a great platform for online journalists. They can use the platform to submit their stories and to enhance and develop their writing skills.

The writers working with the DNI get regular training about the content management system used by all the DNI approved websites. They also get instructions on strategic planning and how to use social media to increase their visibility. In addition, they are regularly updated on new features and innovations being introduced. They can submit their own stories for consideration or they can also submit pieces of news from reputed news sources. The writers are also educated on article marketing strategies.

The Digital News Initiative not only promotes European awareness but also ensures that the stories reach a global audience. This initiative has ensured that its service reaches the doorstep of one million subscribers. The story posted on DNI website reaches the attention of one million subscribers within 24 hours of its being published. The same article can also be emailed to three hundred thousand recipients.

Moreover, DNI also publishes newsletters. These newsletters reach out to three hundred thousand people. All the subscribers who receive these newsletters can forward the email to their friends. Hence, the initiative not only spreads the word of the new news being introduced but also encourages the users to spread it further.

Another important feature of the digital news is that the stories are published on the DNI website at no extra charge. The newspapers and news agencies have to pay a nominal fee to the online news company. This means that the online news agency gets a share of the profits. This means that both the newspapers and the news agencies are benefitting from this scheme.

Digital news agency also publishes a number of news portals. The digital news portal can be accessed through a variety of devices such as laptops, desktops, cellular phones and the Internet. All the devices can access the portal in a seamless manner. The news agencies can also create blogs for the same purpose. A blog is similar to the website but is available only to a select group of readers. The news agencies have to carefully choose keywords so that they can attract a wide range of readers.