A number of search engines are banning SEO content on their pages for violating their terms of service. This can create a difficult situation for a webmaster. In order to maintain their ranking and generate traffic they have to comply with these terms of service. But they can’t violate the social media guidelines either. Now a days most SM sites have no problem with people using SEO for marketing and promoting their sites but they don’t like spam, or sales pitches either.

So how do you integrate a seo friendly social media page into your content marketing strategy? Well, you need to build a brand reputation for yourself first. You need to build your credibility as a person who is genuine and a real person. And then you need to take an SEO approach to your content strategy.

By taking the SEO approach, you are building credibility for yourself first. By following this strategy you can attract attention to your brand name which in turn will generate more traffic to your site. Now the second part of the strategy is to build your brand reputation as a real person. You can achieve this by creating content marketing that is not only informative, but also fun and interesting to read.

Creating content that’s interesting to read can be achieved by using creative web marketing strategies and techniques. And SEO in a way is creating content that’s interesting to read. SEO is using key phrases, synonyms and other wordings that optimize your web pages so they’re listed higher in search engine results. Once people find you in search engines, chances are they’ll stay there and read your content. And that’s where SEO and social media stop and work together.

In fact it is this integration with the various elements of the content strategy that makes SEO so powerful. If you have an interesting blog and you optimize it, you are creating content that has some influence over Internet users. However, if you have zero credibility and reliability online, no one will take your advice. And when you create content based on some self interest, you end up creating a situation where people can’t trust you or anything you say. People will see right through your transparent web facade and the only thing you’ll be able to do is delete the comments and take your business somewhere else.

This is why transparency is so important when it comes to SEO and social media marketing. By creating a transparency that you would want other readers to see, you are making the link between your company and every potential customer visible. When people see that you are transparent, they’ll respect you will become a valuable resource for them. That is the secret to any great SEO campaign – being transparent.

The third part to establishing credibility as a trusted authority is to maintain and enhance your core values. This means that you need to constantly communicate with your SEO moz followers and explain what SEO mean to your company. Even if your blog is only a mirror of your company’s core values, explaining why SEO is important to your business will create a better online reputation for you.

While transparency is important when it comes to SEO and social media marketing, the last part to creating credibility as a trusted authority is to promote your integrity as a marketer. When people see that you are promoting your integrity and promoting the core values of your company, they will trust you and your words. They will see that you won’t abandon your integrity just to boost your online visibility. It is rare that a marketer who promotes their own brand online will do that in such a blatant way. Transparency and credibility go hand in hand when it comes to online marketing.