Renting an email list is one of the fastest and most efficient ways to get your email marketing campaign up and running. However, in reality there are several things you need to keep in mind when renting an email list, so that you make sure it is the right choice for your business. In this article I’ll explain some of these considerations, and help you decide if renting is the best option for your business.

Renting an email list means getting a third party to host their contact list on your website. Of course email list renting can range widely with some agreeing to host one email per list, whilst others may only share two or three email addresses per list. However, regardless of the format, one important thing to remember when renting is the size of the list. If you are only dealing with small lists, such as two or three email addresses per customer then paying the rent for larger lists is an unnecessary expense.

In fact some email list brokers offer unlimited email list renting, at a cost of course. For most people, however, limited renting is a better option. Usually this comes down to one of two reasons. Either the company you are dealing with is not a big enough name to warrant unlimited email lists, or they are not offering a price that’s reasonable enough for smaller businesses.

Of course the first reason why you should limit your email list renting to a small number of subscribers is purely self-serving. Big name companies with large email lists are usually too expensive to bother with. Whilst sometimes understandable, in many cases these companies act like rent-a-list companies, demanding large fees up front before providing any service.

The second reason why it is usually better to limit your list renting to a small group of potential customers is because of the quality of service you will receive. If you’re only renting a list rather than buying one, you’ll have a much easier time of contacting customers and keeping them on your mailing list. As well as this, the quality of the service you receive will be much higher, as your contact details will not be passed onto another party. This is important if you want to grow your business. A lot of people fail to realise that strategic link development through email list renting is an essential part of growing a successful online business.

It’s also important to work with an email list broker that can provide you with the kind of service that you need. For example, some are able to offer search functionality so you can quickly determine whether an offer is worthwhile. Some brokers also provide reports on your campaign, showing you how many people have been attracted to your offers – allowing you to make quick decisions about what to do next. You can also work with these brokers to determine whether or not certain offers are really that worthwhile, enabling you to avoid wasting your time or money.

Finally, one of the major benefits of email list rentals is the fact that they are much more cost effective than buying email addresses directly from companies and other websites. For example, if you were to buy one email address, then you would have to make sure that you get the right person in the right location, which could prove difficult. Buying from a website or company can allow you to have multiple contact lists at one time, which can prove cheaper as well. Although many websites and companies are offering email list rentals, it’s best to work with an experienced and reputable firm or broker. This will ensure that you contact customers have a quality experience, and that the website or firm you decide to rent from will not misuse your details in any way.

However, when you work with an email list broker, it’s important to be careful – as there are a variety of different firms and brokers out there, some of which are likely to have ulterior motives. It’s therefore essential that you take the time to check the credentials of any broker that you decide to use. The most important thing to do is to see how many IP addresses each broker has, ensuring that you get the most data for your money. Another useful tool is to look at whether or not the firm holds contact lists on file for different businesses or individuals. In addition, it’s always worth checking the email addresses that are provided, ensuring that the data card is valid, and that the email address came from a reliable source.