Have you ever considered how much it would cost you to rent a “mail list” of customers and potential customers in order to build your email marketing list? Would it be worth the effort for you to rent a “mail list” that contains names of people who have shown interest in your product or service? Or do you think the initial cost of renting such a list is justified due to the potential that such a list will prove to be very profitable to you over time? If you have answered “yes” to either of these questions, but are still unsure about the economics of building a “mail list” then you should really consider the case for rent to sell. Here are the facts!

The fact is that there are many companies online that rent lists to their customers. These lists are usually created through buy-in, which means that a percentage of the purchase price of a product or service has to go into paying for a list in exchange for the use of that list. Some rent lists may charge a flat fee for a year and some may charge a monthly fee. The best rent to sell lists charge a one-time, simple fee for unlimited access to their list.

So why rent? In many cases, it is much more economical to rent than to invest in purchasing a list. When you rent a list you are basically renting a list from a company. This company will then allow you to put a name on the list and resell it to your customers for a certain price. If you were to purchase a list you would be responsible for all of the costs involved in generating the list, including the cost of generating the ads to post on the internet, the cost of the articles to compose and the cost of the mailings to be sent out.

Also, when you rent mail list you don’t have to wait for potential customers to respond in order to begin your mailing campaign. Once you have established a relationship with a list you will often receive questions about the status of your mailing campaign. When you rent a list you will receive a prompt reply from the company who is renting the list. You can then follow up with your potential customers directly or you can also forward their email on to the company who is renting the list in order to maximize your exposure to the market.

The third benefit to renting a mailing list is that there is no investment involved. There are no costs associated with establishing this list and you will not have to worry about purchasing mailing list software or having a large amount of capital necessary to purchase a list. When you rent a list you are simply paying for the list itself and doing nothing else. This means you have more money available to expand your business by expanding the scope of your marketing efforts.

A final advantage to renting a list is that most rental companies provide free trials as well as money back guarantees. Many companies will let you try out their mailing list for thirty days without charge. When thirty days is up you can cancel the membership and be refunded the amount you have paid to them. Some companies will offer you a full year of mailing list access for the same price you would pay for a single mailing list. It is easy to see why rental companies are so popular amongst small businesses.

When you rent a mailing list you will want to look over the terms and conditions with a fine tooth comb. The key factor here is to understand what you will be charged for each list rental. List rental companies commonly charge a monthly fee for the number of names you wish to rent, a per name fee for each additional name on the list and some even charge extra for items such as double envelopes and flyer printing. Look carefully at these charges and choose a company that provides you with the best value for your money.

By keeping all of the above in mind when you rent mail lists you are sure to find a source of valuable mailing list information that is very affordable. You also have peace of mind knowing that the information contained within the list is confidential. This means that the person who is leasing the list has chosen to share only the things they deem to be necessary in order for them to receive marketing communications from their business. They do not have to share anything with anyone else.